There's nothing quite like getting something for free! That's why handing out trade show promotional items stands out as one of the most effective ways for boosting brand awareness. But with so many booths vying for attention, how do you make your booth stand out and snag those precious leads? Well, the secret lies in your stash of trade show promotional items - your trusty brand ambassadors cleverly disguised as practical giveaways. Here are the top seven giveaways for trade shows guaranteed to make your brand shine.

  1. Pens:
    Why they're great: Everyone uses pens, making them practical and universally relevant. They're also inexpensive and offer ample branding space. Choose unique designs, fun colors, or even pens with built-in styluses for extra appeal.
  2. Drinkware:
    Why they're great: Custom promotional drinkware like coffee mugs, tumblers, and water bottles are not only useful but also serve as constant reminders of your brand throughout the day. Opt for eco-friendly options like reusable bottles or stainless-steel mugs for a sustainable touch.
  3. Journals:
    Why they're great: Journal notebooks are perfect for jotting down notes, ideas, and contact information during a trade show. They offer a premium feel and allow for creative branding, like custom covers or lined pages with your logo watermark.
  4. Apparel:
    Why they're great: Promotional apparel like t-shirts, hoodies and hats are walking billboards for your brand. Choose comfortable, stylish options that people will be excited to wear, and personalize them with embroidery, prints, or patches.
  5. Bags:
    Why they're great: Promotional bags like reusable tote bags and backpacks are excellent for demonstrating environmental consciousness and promoting your brand. They offer ample branding space and can be used beyond trade shows, ensuring lasting visibility with potential customers.
  6. Calendars:
    Why they're great: Calendars are practical and have year-long visibility, ensuring your brand stays top-of-mind. Choose unique designs, desk calendars, or even planners with built-in notepads for added functionality.
  7. Fun & Games:
    Why they’re great: Personalized toys like branded playing cards, puzzles, or mini games add a playful element to your booth, attracting attention and creating memorable experiences. Not only do these giveaways entertain and engage visitors, but they also create memorable experiences tied to your brand.

How to Choose the Best Trade Show Giveaways?

Trade show promotional items are the secret weapon that can make your booth stand out. When done thoughtfully, these memorable freebies have major benefits for your marketing efforts. Here are a few tips for choosing the best trade show giveaways.

  • Choose high-quality giveaways that will last and reflect well on your brand.
  • Select items that align with your target audience and industry.
  • Clearly display your logo and brand message on all giveaways.
  • Encourage interaction with your booth and brand through contests, giveaways, or personalized messages on the items.

By following these tips you’ll not only stand out but also leave a lasting, positive impression on attendees. So, get creative, have fun and watch your brand soar!

Need more promotional giveaway ideas for your next trade show? Check out our curated collection here.