Promotional products are more than just giveaways -- they’re the secret ingredient to making your business events and campaigns truly memorable. When used creatively, they boost brand visibility, engage your audience and leave a lasting impression.

Get ready to elevate your next event or campaign with these innovative and effective promotional product ideas:

  1. Interactive Giveaways
    Turn your event into an unforgettable experience with interactive giveaways. Imagine spin-the-wheel games, scratch-off cards, or mini-games where attendees can win exciting prizes. Branded stress balls or mini toys could be part of the fun. Want even more ideas? Check out our list of top giveaways for trade shows!

    Takeaway: Branded pens can score up to 25,000 impressions over their lifetime, making them a fantastic choice for such giveaways.

  2. Swag Bags with a Twist
    Surprise your guests with custom swag bags packed with promotional treasures like pens, notepads, and more. Add a unique touch by mixing high-quality, branded items that reflect your brand’s personality.

    Takeaway: Use a branded tote bag as the swag bag itself. It’s a practical item that keeps your brand visible long after the event.

    Creative Ways to use Promotional Tote Bags, Pens, and Keychains

  3. Social Media Contests
    Harness the power of social media with engaging contests where participants can win personalized drinkware or branded apparel. This not only boosts engagement but also extends your brand’s reach through user-generated content.

    Takeaway: A branded mug is kept for an average of 5-7 years, providing long-term visibility for your brand.

    Win long term visibility with Promotional Apparel and Drinkware

  4. Eco-Friendly Promotions
    Show your commitment to sustainability with eco-friendly promo items. Think reusable water bottles, tote bags made from recycled materials, or biodegradable pens.

    Takeaway: Eco-friendly items appeal to environmentally conscious consumers while also enhancing your brand’s reputation.

  5. Event Tickets
    Get creative with your event tickets by using promotional items like branded wristbands or keychains. These can double as both tickets and souvenirs, keeping your brand top of mind long after the event (and reducing paper waste).

    Takeaway: For concerts or festivals, a branded wristband can act as a pass and a keepsake, adding extra value for attendees.

  6. Gift with Purchase
    Boost customer satisfaction by offering a gift with purchase. For example, a beauty brand could give away a branded makeup bag with a minimum purchase. This not only incentivizes purchases but also provides a useful branded item.

    Takeaway: Ensure the gift complements the purchase and reinforces your brand’s image.

  7. Branded Thank You Gifts
    Show appreciation to clients or partners with thoughtful branded thank you gifts. Custom notepads or high-quality pens are excellent choices that express gratitude while keeping your brand top of mind.

    Takeaway: A well-chosen thank you gift can strengthen relationships and encourage repeat business.

  8. Employee Incentives
    Elevate team morale and promote brand unity by having employees wear branded apparel at marketing events. Or use promotional products as performance incentives, rewarding employees with custom jackets, hats, or bags they’ll be proud to wear.

    Takeaway: Promotional apparel shines a spotlight on your company, in addition to fostering a sense of team spirit.